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Digital marketing stands for publicity of businesses, services, or products online concluded digital networks. The most popular way to do Digital marketing today is through search engine optimization (SEO). 

What is search engine optimization (SEO) and why its important?

SEO stands for Search Engine Optimization; Search Engine Optimization is the method used to advance a website’s technical configuration, content significance, and link popularity so the pages can become easily findable, more related, and more popular towards user search queries. As a significance, search engines rank them better. Search Engine Optimization increases the perceptibility of your web page. 

Search Engine Optimization helps people easily find what they are looking for online. Search engine optimization (SEO) increases your website’s ranks in search engine results pages; thus, you receive more traffic. 

Types of Search engine optimization (SEO)

On-page SEO- 

It includes Your website content like Blogs, product copy, web copy, and keyword research.

Off-page SEO-

Off-page SEO helps you to get traffic from other websites. It includes building backlinks.

Technical SEO-

Based on checking site speed, indexing, mobile friendliness, site architecture, structured data, and security. 

Elements of SEO

  • Keywords
  • Content optimization
  • Technical SEO
  • Core web vitals
  • Page speed SEO
  • Backlink SEO

Key Words

The search engine optimization (SEO) first element is keywords. This strategy is based on what people are searching for most? What is the need of people? What type of words can they choose to search for? If you follow up on such fundamentals, people can find your business in a search engine. 

 Keywords help to drive targeted traffic to the website. Keywords SEO different keyword methods, such as short-tail keywords, long-tail keywords), and local keywords into your content. Keywords SEO optimizes Titles, URLs, and other on-page SEO elements.

Content optimization

Content writing or relevant content is not enough to rank highly in Search engine optimization, but optimizing content will boost your content. It’s the best way to rank high. SEO involves o create quality content and then confirming the website’s written content and accessibility in a way that search. Content optimization SEO basically makes website pages attractive for search engines and users.

Technical SEO

Technical SEO improves the methodological aspects of any website to increase its ranking in search engines. Technical SEO makes websites faster and more understandable for search engine are the pillars of technical optimization. The Technical SEO part is on-page SEO and off-page SEO.

Core web vitals

Core Web Vitals SEO is conventional standardized metrics from Google that help developers understand how users experience a web page. Core Web Vitals were created for developers; Core Web Vitals tools are used by all site owners because they break down the user’s real-world experience on a page.

Core Web Vitals identify three primary areas of user experience, including:

· Page loading performance

· Ease of interaction

· Page Visual stability

These primary areas of user experience provide their perception of different elements that impact how users interact and engage with a website.

Page speed SEO

Page Speed is when a website takes time to load a webpage. A page’s loading speed is determined by different factors, including a site’s server, page file size, and image compression. Page Speed SEO tool helps run the website fast, and the website gets a higher number of zero-second page hits, so people don’t wait for the website to load.

Backlink SEO

Backlinks are called inbound links, incoming links, or one-way links. Backlinks link one website page to another website.  Search engines consider backlinks as “votes” for a specific page. Pages with a high number of backlinks have high organic search engine rankings.